Sunday, January 8, 2012

Social Media Statistics Part 2

The social media is here to stay connecting the world in one online platform.  Those who choose to ignore it will find themselves with difficulty accessing important information.  Whether it is good for society is unclear but that it facilitates the flow of information and has the power to change industries is clear.  About 8 years ago the blogging revolution began and that explains why it is most popular with the younger generation.

According to Sysomos 2010 research "Inside Blog Demographics" bloggers aged 21 - 35 are the most active they account for a little more than 50% of the blogging population.  They are followed by the 20yr olds and under who make up about 20% of the blogging community.  The 36 - 50 year olds make up about 20% as well but those aged 51 or older make up less than 8% of the blogging scene.

When it comes to gender differences their is an equal presence women make up a slighly higher number at about 50.9%.  Most bloggers are located in the U.S. and make up about 30% of the blogging population the U.K. comes in at second place with about 7% of the blogging population. Japan makes up about 5% of the blogging population and Spain accounts for a little more than 3%.

From the large U.S. blogging population 14% of the bloggers reside in California and New York comes in second with 7%.

According to Nielsen online video consumption continues to grow tremendously in the U.S. more than doubling from 2008 - 2009.  Sysomos conducted a study with more than 100 million blog posts and explored the use of video services the bloggers used from July to September 2009.  Of the videos embedded on blog posts YouTube was the most popular video sharing service accounting for more than 80% of linked videos, the runners up were Vimeo and Dailymotion.  Those in Oceania and Asia are more likely to use YouTube at a rate of about 90% of all links to blogs and less likely to use other video services.

The U.S., Brazil, Spain, U.K. and Canada are the countries with the largest number of bloggers embedding videos.  New York, London and Madrid is where the most active bloggers who link videos live.  The most active days for embedding videos are Tuesday and Wednesday from about 11am to 1pm.  The weekend seems to be the least active time to post blogs or embed videos.

Blogs are back and they are better than ever!

1 comment:

  1. Thanks so much for sharing some of our Sysomos research with your readers.

    Sheldon, community manager for Sysomos